Business data is inevitably distributed across multiple systems. However, we know that customers are not prepared to deal with that kind of complexity, especially when they see little relevance or value to the task at hand. A typical location for this kind of friction is in the integration of the Content Management System (CMS) and the Customer Relationship Management system (CRM). Integrating the two can help provide a seamless experience for the customer and increase the overall usability of your website.
One of the most common features in any website is the login system which validates a user’s credentials and grants role-based access to certain content and functions. The Symfony-based Ibexa DXP includes a standard login system which checks encrypted login credentials against user information stored in the CMS’s database.
eZ Publish is a powerful Content Management System (CMS), but you typically don't try to build Customer Relationship Management (CRM) and E-mail Marketing features directly into it. Instead, you usually integrate it with existing solutions. We recently integrated eZ Publish with Salesforce and Marketo on a subscription-based website.