With Gmail and Yahoo now requiring bulk emailers to implement authentication protocols, making sure you understand the differences between SPF, DKIM, and DMARC and how they work together is essential for your email marketing efforts. We'll walk you through how to set these up in your email provider of choice.
In an effort to engage its audience, our client, FindaTopDoc, wanted to integrate a custom Q&A platform into its site. They chose Oracle + Bronto as the accompanying marketing automation tool. Here we outline how we integrated Bronto with eZ Platform to build a robust Q&A and newsletter system with the capacity to send customized e-mails to tens of thousands of users.
A powerful addition a normal site search is for registered users to be able to save their searches, share the searches with others, and create customized e-mail alerts. This adds a deeper level of interactivity with the site and encourages users to regularly return to the site.