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Update (November 2017): Unfortunately, Facebook has deprecated Comment Mirroring and it is no longer possible to use this feature: https://developers.facebook.com/blog/post/2017/11/07/changes-developer-offerings/.

We recently migrated a client to Facebook comments and enabled Comment Mirroring. Though the process is simple, it’s poorly documented and a little finicky. Here's a rundown!

When you share a page from your website to your Facebook page, Facebook Comment Mirroring brings together the comments from both places into a single conversation. This means that you can use an active Facebook presence to generate engagement on your website, and vice versa. Once configured, comments are updated and synced in realtime by the Facebook JavaScript SDK. 

Here's an overview of what's involved:

• Create a Facebook Page
• Register a Facebook App
• Connect your Facebook Page and App
• Enable Comment Mirroring on your Facebook App
• Embed Facebook comments on your web page
• Share your web page on your Facebook Page