Found 100 results in Business solutions

A few months ago we discussed the importance of A/B testing to help your business build a winning digital strategy. In this blog post, I’ll show you how to use Optimizely, a leading A/B testing platform, to create your first experiment to study, analyze and decide what’s the best move for your content and key site pages.

Customer feedback is a powerful tool for decision-making in any business. Web forms are a popular device for gathering such information, but it’s critical that site operators can easily create forms with the right questions and formats that encourage user interaction. We created an eZ Platform module that lets editors build a custom form by selecting from multiple different input types and ordering the fields as desired. In this blog post, we’ll discuss key details of our Mugo Custom Forms module.

With the release of the new Gutenberg editor in 2018, WordPress alienated some users but continues to lead in the CMS space, currently at a peak of 60% market share. Though most of our clients are on enterprise platforms like eZ Platform, some continue to run complex websites with WordPress. In this post, we'll peek under the hood to see how WordPress handles content classes and field types and we'll use that knowledge to add complex field types of our own.

My experience working for an enterprise-level website using Scrum methodology for Agile development has been enlightening. Does Scrum work? That depends on many factors!

As a library or library system, you might have well-defined feature requirements for various digital systems such as the online catalogue, various eResources, or even in-library WiFi. However, what about the public-facing website, which can be the first and sometimes most frequent interaction that patrons have with you? Here's a handy library CMS website platform features checklist, whether you're looking for a new website or evaluating your existing one.

Earlier this year we wrote about adopting Vagrant and Terraform in our steady march toward Infrastructure as Code. We recently added a new tool to this list, HashiCorp’s Packer. Packer automates building machine images, and with a single set of provisioners, creates images for multiple builders (such as VirtualBox, DigitalOcean, and Google Cloud).

Paid content and circulation have always been a mainstay of the magazine publishing business (with the exception of controlled circulation magazines). And prior to the advent of the Internet, it was, for the most part, the norm for readers to pay for magazine content, either by purchasing a newsstand copy, or by buying a subscription. The same has not been true for magazines online.

I first came across SendGrid while configuring a Google Cloud Compute Engine instance. Google blocks standard SMTP ports and suggests users route mail through third-party e-mail delivery services like SendGrid. These services offset the work of maintaining IP-based e-mail reputation and provide additional tools for contact management, e-mail marketing, and compliance with CAN-SPAM requirements. 

With a sleek, modern UI, well-documented web API, and helper libraries in seven languages, SendGrid stands out in this space. Though it does not bill itself as a marketing automation platform, SendGrid’s rule-based segmentation, white-label click-tracking, inbound parse webhooks, and transactional messaging -- all free -- are comparable to Bronto, Oracle’s enterprise marketing automation platform.

In the realm of digital publishing, there’s no shortage of creative ideas, but not every business idea is suitable for magazine publishers. Sometimes it’s prudent to stick with tried and true innovations, or to emulate those who have had proven success.

Like many magazine publishers, Habitat Magazine has a long history of creating quality content targeted to its specialized audience: property managers and condo board members in the New York area. But, with its potential audience maxing out at about 7,500 subscribers, Habitat has had to get creative with digital media opportunities that have enabled it to repurpose and leverage its content in order to grow. 

If you deliver print content such as a magazine or newsletter to a subscribed user base, you should be targeting a digital solution.

As a project manager on a web project, you have to be the hub for editors, marketers, developers, designers, IT staff, clients, and a plethora of other stakeholders as the team works together to plan, build, and launch the website or application. While managing the people, scope, timeline, and budget, you need to find the most efficient way for everybody to get things done. The best way to achieve this is to make unblocking others your primary responsibility.